Goals:

• Maximize reach with cost-efficient ads
• Increase Instagram followers
• Generate high-quality website leads

Action:

• Multi-channel ads on Meta & Google Search for maximum visibility
• A/B testing ad creatives & copy to optimize engagement
• Retargeting strategy to convert high-intent users
• Budget optimization to lower CPC & CPL
• Organic & paid strategies to boost social media growth

Results:

• Significant increase in reach with optimal ad spend
• Higher engagement & follower growth on Instagram
• Steady flow of qualified leads to the website

Tools:

• Meta Ads Manager, Google Ads, Google Analytics, Looker Studio, Instagram Insights