Goals:

• Generate high-quality leads with cost-efficient ad spend

Action:

• Developed a high-converting website for lead generation
• Launched targeted Google Search Ads with optimized keywords
• Implemented A/B testing on ad copies for better CTR
• Continuous bid & budget optimization to lower cost-per-lead

Results:

• Increased lead volume with improved conversion rates
• Reduced cost-per-lead through strategic ad optimizations

Tools:

• Google Ads, Google Analytics, Looker Studio, WordPress