Goals:

• Maximize lead generation with cost-efficient ad spend

Action:

• Implement targeted Meta Ads & Google Search campaigns to drive high-quality leads
• Optimize ad creatives & keywords for higher click-through rates
• Retarget users with interest in real estate for increased conversions
• Adjust budget allocation for optimal cost-per-lead

Results:

• Significant increase in lead volume with reduced cost-per-lead
• Improved ad performance across both Meta & Google platforms

Tools:

• Meta Ads Manager, Google Ads, Google Analytics, Looker Studio