Muda Official – Digital Marketing Strategy

Goals:

  • Optimize ad spend efficiency
  • Achieve ROAS >10
  • Increase Instagram followers

Action:

  • Implement full-funnel Meta Ads strategy (Cold, Warm, Hot)
  • A/B testing creatives & ad copies for higher CTR
  • Retarget high-intent audiences to maximize conversions
  • Optimize budget allocation based on performance data
  • Engage community through organic & paid social growth strategies

Results:

  • ROAS consistently above 10
  • 30% lower CPA compared to previous campaigns
  • Significant growth in engaged followers & brand visibility

Tools:

  • Meta Ads Manager, Google Analytics, Looker Studio, Instagram Insights

In just 3 months the sales from advertising were more than 1 billion

Purchase value compared to amount spent.

Increase in all engagement metrics on Instagram