Goals:

• Optimize ad spend efficiency
• Achieve ROAS >10
• Increase Instagram followers

Action:

• Implement full-funnel Meta Ads strategy (Cold, Warm, Hot)
• A/B testing creatives & ad copies for higher CTR
• Retarget high-intent audiences to maximize conversions
• Optimize budget allocation based on performance data
• Engage community through organic & paid social growth strategies

Results:

• ROAS consistently above 10
• 30% lower CPA compared to previous campaigns
• Significant growth in engaged followers & brand visibility

Tools:

• Meta Ads Manager, Google Analytics, Looker Studio, Instagram Insights